The Leslie Street Digital
website design process

Over the last decade our team has spent working with businesses of all sizes in a variety of industries. We've helped successfully design, build and manage websites with many different demands - always striving to combine creativity and functionality to deliver a great user experience.

Over the last decade our team has spent working with businesses of all sizes in a variety of industries. We've helped successfully design, build and manage websites with many different demands - always striving to combine creativity and functionality to deliver a great user experience.

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This is how we make sure you end up with a website you'll love to show off.

It's no accident that our clients love our process and often refer us to the people they know.

Here's how we go about creating your website:

01 -Discovery phase

Every website build starts with us learning about your business, your brand and your ideas. This discovery step is vital to developing the right strategy and design for you and your audience. Getting to know your vision enables us to identify marketing goals geared towards your audience before any design work gets underway.

We'll ask you to fill out a questionnaire and spend some time going over how you view your brand. This helps us better understand how we can personalize your online presence to your brand.

Every website build starts with us learning about your business, your brand and your ideas. This discovery step is vital to developing the right strategy and design for you and your audience. Getting to know your vision enables us to identify marketing goals geared towards your audience before any design work gets underway.

This is how we make sure you end up with a website you'll love to show off.

It's no accident that our clients love our process and often refer us to the people they know.

Here's how we go about creating your website:

01 -Discovery phase

We'll ask you to fill out a questionnaire and spend some time going over how you view your brand. This helps us better understand how we can personalize your online presence to your brand.

To develop our strategy, we often turn to our SEO team for a competitor analysis that lets us understand the marketing efforts, trends and design specifics prevalent in your industry. This allows us to incorporate on-site optimizations so you're to compete right away.

02 - Strategy development

Sitemap creation

Our strategy process starts by creating a sitemap detailing the location, function and linking of every page on your website to ensure every elements works together.

Wireframing

Wireframing allow us to layout the website information architecture before any graphics or other distractions are present.

After our design strategy is established, we will ask you to review with us to ensure you understand and agree with the plan. Then the creative process starts and your website can begin to take shape.

Review phase

02 - Strategy development

To develop our strategy, we often turn to our SEO team for a competitor analysis that lets us understand the marketing efforts, trends and design specifics prevalent in your industry. This allows us to incorporate on-site optimizations so you're to compete right away.

Sitemap creation

Our strategy process starts by creating a sitemap detailing the location, function and linking of every page on your website to ensure every elements works together.

Wireframing

Wireframing allow us to layout the website information architecture before any graphics or other distractions are present.

Review phase

After our design strategy is established, we will ask you to review with us to ensure you understand and agree with the plan. Then the creative process starts and your website can begin to take shape.

Part One: Logos, Colours & Branding

Once we have the framework and initial design concepts in mind, we will create a colour pallette, design logos and make sure everything fits into the vision of your brand. You will be involved every step of the way to make sure it all looks like you were expecting.

Part Two: Website Design

Logo - check!
Colour scheme - check!
Branding - On Point!

After a review of our initial design concepts, we start to fill out the wireframes we created during the strategy phase and your website begins to take shape.

03 -Design phase

This part of the process is broken into two main categories and is where the fun really starts. Our design strategy has built the framework and now it's time to bring your website to life. As we finalize and fine tune the design aspects, we will continually share our progress to get your feedback and make corrections if necessary.

Part One: Logos, Colours & Branding

Once we have the framework and initial design concepts in mind, we will create a colour pallette, design logos and make sure everything fits into the vision of your brand. You will be involved every step of the way to make sure it all looks like you were expecting.

Part Two: Website Design

Logo - check!
Colour scheme - check!
Branding - On Point!

After a review of our initial design concepts, we start to fill out the wireframes we created during the strategy phase and your website begins to take shape.

03 - Design phase

This part of the process is broken into two main categories and is where the fun really starts. Our design strategy has built the framework and now it's time to bring your website to life. As we finalize and fine tune the design aspects, we will continually share our progress to get your feedback and make corrections if necessary.

Once the concept and artwork are approved, it's time to put everything together. The website is built in a staging environment, so you can see how it progresses while it remains hidden from the public until it's finished. We constantly test throughout the process to ensure everything is functioning properly and looking amazing.

As the site nears completion, we will consult with you in detail to get your feedback and ultimately your approval. Once everyone is happy it's time to - launch!

04 - Site Build & Testing

Once the concept and artwork are approved, it's time to put everything together. The website is built in a staging environment, so you can see how it progresses while it remains hidden from the public until it's finished. We constantly test throughout the process to ensure everything is functioning properly and looking amazing.

As the site nears completion, we will consult with you in detail to get your feedback and ultimately your approval. Once everyone is happy it's time to - launch!

04 - Site Build & Testing

05 -Site Launch

This is what we've all been working towards since the project began - launch day. Once all the testing is complete and the website has been approved, we move it from its staging environment and make it live online.

Once it's live, we perform a final checklist to ensure everything is running properly before your audience gets its first look.

05 -Site Launch

This is what we've all been working towards since the project began - launch day. Once all the testing is complete and the website has been approved, we move it from its staging environment and make it live online.

Once it's live, we perform a final checklist to ensure everything is running properly before your audience gets its first look.

Just because your new website has been successfully delivered, doesn't mean our job is finished. We provide a custom guide that includes information about how to navigate your site and keep it updated, as well as a list of SEO best practices so you can continue to improve your search engine ranking.

We also offer monthly website maintenance and around the clock uptime monitoring to provide the peace of mind of knowing your online marketing machine is safe and performing properly.

06 - Site Management

Just because your new website has been successfully delivered, doesn't mean our job is finished. We provide a custom guide that includes information about how to navigate your site and keep it updated, as well as a list of SEO best practices so you can continue to improve your search engine ranking.

We also offer monthly website maintenance and around the clock uptime monitoring to provide the peace of mind of knowing your online marketing machine is safe and performing properly.

06 - Site Management

The Leslie Street Digital website design process

Over the last decade our team has spent working with businesses of all sizes in a variety of industries. We've helped successfully design, build and manage websites with many different demands - always striving to combine creativity and functionality to deliver a great user experience.

The Leslie Street Digital
website design process